What Seo Expert Dublin can do for you.
At Seo Expert Dublin we realize ,back in the heyday of the internet all that was required to rank a website ,was to stick up a site with the minimum of content.
A few articles,
an about me page,and away you went.In no time at all you could be on Page 1 of Google, and let`s face it anything else is never, never land
How often do you go to page 2—-seldom if ever, and after that most people don`t bother to go any deeper,particularly for making purchases.
We innately seem to feel that the first page is the best, even those who know little if anything about a site`s standing.
Its hard to believe, that Google is a relative new phenomenon, having only started on September 4th 1998,but it has absolutely changed the world as we know it. The range and diversity of the devices we use for browsing the internet now are staggering!
The combined intellects of generations of individuals are only a mouse click away , as is breaking news,hot gossip,shopping trends,not to mention the vast world that is social media.
Never before in the history of mankind has so much content been viewed and down loaded, and how we are using pc`s, ipads and smartphones is rapidly changing.
Have a look at this article
Remember,it doesn`t matter how good your site is , if your customers can`t find you its pointless,.
Given that 80%to 90% of purchasers will search online reviews before buying, that`s a huge risk to take with your business.
In the past, it was quite easy to pay for traffic to your site, and it was very effective in increasing your traffic, which again is one of the reason to want to impress Google, along with social signals, and relevance of your content.
However a series of updates , rolled out by Google in recent times has been a game changer. Now more that ever Google are using different statistics, and metrics to rank your sites,.
Website Analysis
So you have your lovely website up and running,and as far as you know everything is going like clockwork.While it can sometimes appear to be so, you would be amazed to discover, just how many “faults ” are on your site.
We can run an advanced, FREE REPORT detailing all of the items on your site which require work.
It will outline what is not working and most importantly, which ones are actually detrimental to your business.You will be provided with a full printout,which will include tips on all your sites details.
On page and off rankings,even your participation on social media sites, which is becoming more and more important today.
Google Mobilegeddon
In the online world ,anyone who has not been in a tunnel will know this was rolled out by Google on April 21st.!!!
Here is the official announcement!
1. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly sites in search results.
2. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.”
This is a massive game changer, and anyone not prepared for this , will get left far behind in the ranking stakes.
Are you ready?
Keyword Strategy
Another aspect of SEO that is vital is how you target the searched keywords in your niche.It makes commercial sense, but also to ensure that your keywords are relevant to your content.
People will read the keywords that are returned in their search, and then decide if they want to read the article or not. You don`t want to be misleading,primarily because it really annoys visitors, but also because Google also ranks your site on how long someone stays on a page—-it`s called the bounce rate, and it counts!!!
Also you need related,or LSI keywords so as not to over optimize your site, and you can definitely help your business by including location based keywords.
Ask yourself, what products or services do i provide?
What need do i fulfill?
What is unique and different about the product or services i provide?
What problems have you encountered and have solved or are working on?
Remember people buy from people, not businesses, so the personal touch is vital,especially as there is little or no face to face in a lot of our online world of commerce.